This article has been written by keeping in mind the effects of
the tumultuous economic downturn, social changes & technological advances
on the fashion. It will scan how periods of austerity have impacted on the
fashion industry from a historical perspective; analyze the situation on these
sectors nowadays, particularly in relation to fashion. It will also examine the
effects of new technologies, social & economic trends on fashion.
Fashion has always been greatly influenced by social standings and
accessibility to money. In the 30s, there was a shift to purchasing more
inexpensive items for the common people while if you could still afford it you
would buy your clothing from abroad. During this time a lot of American
designers emerged and with the help of movie stars helped to set trends without
having to spend the money. Zippers were less expensive than buttons so they
became very popular. As the effects of cinema became more evident, the hemlines
altered from mid-calf during day time to full length in the evening. Mens
fashions were more relaxed and the v neck sweater and wider pants replaced the
3 piece suit. A hat for a man was a social standing and was a sign of a
well-dressed male.
Technology had many advances during the 20th century as well. This
included the first glimpses of the TV set, as well as medical improvements.
Technology has proved to be a great drive in the vicissitudes and
trends in fashion. Silk was
produced years ago which helped in the new dress styles for evening wear that
became very popular with time. Cotton increasingly got more popular and was
manufactured more because of the great demand for an easy to care for fabric.
Gradually people overcame the obstacles of the depression and were still able
to see the positives and relay that into their fashion choices. If one looks
good one feels good. During austerity period, when the money was scarce, one
was able to get cheap fabrics and more women started sewing more themselves to
save money as well which enabled them to set trends in their own social circles
that were to stay around for decades.
The behavioral content of the core assumptions is too simplified.
Who can reasonably deny that individual preferences to some extent depend
directly or indirectly on what other individuals around are doing? People do
care actually about what others think or say. Let us consider, as the simplest
example, fashion, which has obvious implications in many economic sectors, from
clothing to leisure and finance
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